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Saily:
A proof of concept that saved three founders tens of thousands of pounds.
When Saily approached us with the request to develop a complet app, we advised the client to make one step back and prove the viability of the concept first.
Project
saily.co.uk
Proof of concept
Proof of concept
Instead of creating a full MVP of an app that would help you rent your yacht, we created a simple prototype of the app and a landing page.
A subsequent PPC campaign and conversion tracking helped us to answer the main question - is there going to be audience large enough to justify the development costs? In weeks to come, we found out that unfortunately, that was not the case. The client decided to re-think the concept and marketing strategy.
