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Penozrouti 2:
Working hand in hand with one of the leading advertising agencies in Czechia to create an AR game for a leading soft drinks brand.
WMC|Grey approached us to work with them on a large summer campaign for what is best known as “Czech Coca Cola”. The goal was to come up with a mobile game that would (supported by TV commercials) engage their huge audience of families and children.
Project
www.penozrouti.cz
The Concept
The Concept
Find a pub with Kofola on tap, lure the “Penozrout” (“Foam-eater”) out by scanning the glass and stun them with your foam-o-gun. We worked together on the game mechanism and helped to prepare the pitch and the resource plan necessary to win the tender. During the development period, we guided WMC|Grey in their creative process from the technical point of view and, of course, developed the app itself. The campaign was a success and resulted in continuing cooperation between our agencies.
Retention
Retention
We wanted to create a game the players would want to come back to. We designed a levelling system and in-game currency. As players progress, they unlock new game worlds with unique Foam-eaters that are harder to catch and spend their in-game points to buy new “hunting gear”.
What the users said
“It was great we enjoyed it missing us only one badge but no pnožrouti :) thank you for a great game and especially kofola“
“This is awesome 💁🏼♂️“
“🤗Great game if you drink bee... Kofola 😁“
