The original hypothesis was that the website’s only purpose is to communicate the opening hours. We uncovered it isn’t the case anymore, everyone instead uses Google Maps for that.
People go to Cerna Ruze’s website to explore the shops and services it offers. We made it easy to scan and explore and created a map linked to the centre’s database that shows the position of the specific shop.
We identified that a large proportion of the users are businesses looking for information about rental offering in the centre. And we created a dedicated section for them.