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Cerna Ruze:
New website for a shopping center in the hearth of Prague

Cerna Ruze is a shopping centre right in the heart of Prague. We were tasked to build a new website that balances the simple and modern design with the historical elements of the building.


We provided the client with a complete service from concept and prototyping to development. We were inspired by the contrast of a beautiful romantic façade by Jan David Frenzl and a modern interior designed by renowned functionalist architect Oldřich Tyl.

The landing pages are designed to evoke the exterior of the building
– luxurious, historical and majestic.
The results

The results

The original hypothesis was that the website’s only purpose is to communicate the opening hours. We uncovered it isn’t the case anymore, everyone instead uses Google Maps for that.

People go to Cerna Ruze’s website to explore the shops and services it offers. We made it easy to scan and explore and created a map linked to the centre’s database that shows the position of the specific shop.

We identified that a large proportion of the users are businesses looking for information about rental offering in the centre. And we created a dedicated section for them.