Product discovery services in London
Discovery stage helps you to do that
The discovery stage is necessary if you want to succeed with your MVP. We will help you identify the problem and understand the market, the competition on your future customers.
Some of the teams we have worked with:
Are you 100% sure what problem you're solving?
If not, we are here to help. Discovery stage is here to help.
If not, we are here to help. Discovery stage is here to help.
Start with evidence.
As a start-up owner and entrepreneur, you are willing to give your project anything it takes. You are determined to succeed and do some good.
But that is just not enough. If you don't start you project in the right way, you will be destined to fail in the future.
That's why we won't let you do that. We will build on a comprehensive research and data gathered in the discovery stage. We will make your MVP a success.
The cost of skipping discovery.
Skipping the discovery stage creates avoidable risks. Many start-ups could tell. Maybe this already sounds familiar?
Stuck in the design and prototyping stage
There is nothing wrong with iterating on your idea but it mustn't stop your project. Don't do discovery while you're working on the design.
Drowning in the development costs
You will find out what you've missed later. If you have to redo your development work, you can easily kill your project.
Being afraid to receive feedback
If you base your project on data and research, you don't have to be scared of launch and feedback - at least not that much.
Understand your users.
Don't you wish you had a magic tool that would allow you to know all your client's fears and desires? We have that. It's made of 12+ years of experience since 2013 and wide range of analytic tools.
You need data to make your start-up succeed. And that is your job, right? You need to know so you can decide. So you can act.
We will get this data for you.
Know your market.
Let's learn from all the other teams who are trying to solve the same problem.
Lessons learned by those who went the same path before you are one of the most valuable data you can get.
We will also deal with the technical background of your project so we don't have any surprises in the development stage.
What you leave with.
Comprehensive user research
Understand you future users. Which segment are we going to target?
Pains and benefits map
What do your users need? What value can we deliver?
User journey map
How will the users use our product? How is the benefit going to be delivered?
Competition and lessons learned
What do we know about our competition? Where have others failed and why?
Hypothesis you're working with
What are assumptions we're working with, and that we’re going to test?
Understand the technical context
What are the technical challenges we are going to face while developing the MVP?
"We have been developing web and mobile applications with Pixelfield for more than two years. At MusicMap, we appreciate the partnership approach and flexibility that they have shown us throughout our cooperation.“
Discovery in practice: Kaleido
For Kaleido, we compared product concepts against budget and technical feasibility, reviewed competitors and surveyed care homes. The chosen direction was then tested with two virtual trips before committing to the MVP.
Questions our clients truly frequently ask
I have made up my mind. Can I skip the discovery stage?
This is, of course, entirely up to you. On the other hand, we always encourage our clients to do the discovery stage properly. If you have already passed this stage, we will just check your resources and give you feedback.
Can I do the discovery stage without your help?
Yes, you can. We are happy to guide you if you want to do most of the work by yourself. We will always check the outcomes of the discovery and tell you if there's anything to add.
Do I have to commit to the whole project to do discovery stage with you?
Not at all. We are happy to help you with your discovery, if that is where you need help. There is no need to sign up for the whole project. That being said, we are of course happy to support you during the design and development stage.
How long does the discovery stage typically takes?
The lenght of the discovery stage depends on the complexity of the project. It would range from just a few days to a month.
Can we use research we already have?
Yes. We review your research, analytics and product brief, identify gaps and agree which decisions still need evidence. The scope does not need to repeat completed work.
What affects the price of product discovery?
Research depth, participant recruitment, stakeholder workshops and technical investigation are the main factors. We quote a defined discovery scope separately from design and development.
Other project stages
Beta stage
Here is where the magic happens. We will finaly start with the development.
More about Beta
Discovery for an AI product?
If the discovery brief is AI-led, use Pixelfield as an AI development company — assessment workshops and project scope detail live on the AI hub.