“Your user journey is like a box of chocolates. You never know where you’re gonna get,” said Forrest. Well, not quite. But if this adjusted quote applies to your digital product even in the slightest, you should seriously consider reading this article and getting inspired by the powerful synergy of smart UX design and behavioural…

Back in 2013, the mobile commerce revenue reached 98 billion US dollars. The next year, in 2014 this number has risen to 184 billion, which is twice as much.

Do you remember the times when using the internet on your smartphone was a torture rather than help? User experience used to be on a completely different level ten years ago.