“Your user journey is like a box of chocolates. You never know where you’re gonna get,” said Forrest. Well, not quite. But if this adjusted quote applies to your digital product even in the slightest, you should seriously consider reading this article and getting inspired by the powerful synergy of smart UX design and behavioural…

There are few things as popular among digital agencies and developers these days as user testing. Don’t get me wrong — I absolutely believe in exposing our ideas and gathering feedback as often as possible. That being said, I have seen some projects being ruined by user testing. We have to be careful about how…

Our team has recently set off on an ambitious journey to developing a mobile game that will help people diminish their OCD symptoms. People who suffer from Obsessive Compulsive Disorder (You’d be surprised how many of your friends also live with at least mild OCD symptoms!) have to deal with reoccuring uncontrollable thoughts (obsessions) and…

It’s a tricky question. Before we move forward I want to disclose that I run Pixelfield, app development agency in London – sou you’re welcome to consider me biased. I have worked with many companies ranging from start-ups to corporates during several last years, and I have worked with many starting entrepreneurs, many of whom…

You need to release your project as soon as possible for the lowest possible cost. Custom software would be too expensive, so you decide to go for an open-source solution. Along the way, you find out that you need more functions than you initially expected and that the sole open-source solution is not going to…

Are you working with an external development team, or are you thinking of hiring one? If you are not a developer yourself, it might be tricky. It is not easy to evaluate your team’s work without detailed knowledge of the project and auditing the code by an external company can be very pricy. Working in…

If you are working in marketing, or even sales, you know the struggle is real. We are living in a world, where we see so many advertisement every day, read so many slogans, get so many emails with “the best offer”. If you are lucky, your ad will be noticed for a split second.  If…

As Gary Veynerchuk says, we are all in the media business. No matter if you are a barbershop or an app developer, you need to take care of your media profile and produce exciting content if you want to grow. I am not entirely happy with that because I am not too fond of content…

We all have got that great idea from time to time. We talk about it when we go for a beer with friends or when we get bored on vacation. Taking our ideas to the next level and really starting a business is something that takes a lot of courage and I applaud everyone who…

Are you working with an external development team, or are you thinking of hiring one? If you are not a developer yourself, it might be tricky. It is not easy to evaluate your team’s work without detailed knowledge of the project and auditing the code by an external company can be very pricy. But don’t…