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Virtual travelling for the elderly: Flying Kale’s first product kicked off
Business | Design | Development | News - 9th February 2020

Imagine the elderly in nursing homes, often bedbound, being able to travel again to both exotic destinations and beautiful places in their home country. We’ll soon make this happen with our own VR product! Flying Kale and Pixelfield are about to create their first product for social care – VR travelling experiences tailored for the…

Gamification in digital product design with Dr Zac Fitz-Walter (Pixelfield podcast ep. 11)
Design | Development | Interview | Podcast - 28th January 2020

We are kicking off the new decade of the Pixelfield podcast with a very fun topic and an even more exciting guest. Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification. We touched upon different approaches to motivational design, talked about the main components of gamification,…

MVP
MVP – what is it and why is it crucial for your business?
Business | Design | Development - 6th January 2020

Minimum viable product. The MVP. If you’re part of the busy world of digital products, websites, mobile apps, and web applications, I’m sure you know all too well what we’re talking about. But let’s make sure we’re all on the same page. If you’re in too much of a rush, we prepared a super-quick summary…

Growth hacking and sustainable growth with Craig Zingerline (Pixelfield podcast ep. 10)
Business | Interview | Marketing | Podcast - 30th December 2019

In the final episode of 2019, we had the pleasure to discuss the topics of growth hacking and sustainable product growth with Craig Zingerline. By virtue of his vast and varied experience in this field, Craig was able to offer us both the growth hacker and startup founder perspective. We deconstructed growth hacking as a…

Humans of the Amsterdam startup scene
Business | Interview | Unsorted - 22nd December 2019

What is the essence of Amsterdam’s startup scene? The picturesque streets of the Dutch capital are not only aesthetically pleasing. They also host a tremendous amount of emerging startups, big and small, with potential that exceeds the borders of the Netherlands. To capture the soul of the Amsterdam startup scene and understand what makes it…

48 priorities for start-ups: Cards (Free download)
Business | Resources - 19th December 2019

There are so many things you have to focus on as an entrepreneur. It might be hard to see where your problems are and what you should focus on. This is why we have prepared 48 issues you have to focus if you want to succeed. From our experience, it always helps a lot to…

The value of data-informed product management with Clement Kao (Pixelfield podcast ep. 9)
Business | Interview | Podcast - 18th December 2019

For this episode, we invited Clement Kao from Product Manager HQ and Blend to share his vast pile of insights and experience with product management. We talked about the importance of being data-informed instead of data-driven, the value of qualitative insights for different types of startups and some key digital product management tips for entrepreneurs…

48 problems you need to solve as a start-up leader
Business | Design | Development | Marketing - 15th December 2019

Being a start-up owner can be a headache sometimes. How to prioritize what is important and what isn’t? We’ve worked with start-ups for over seven years now and we have seen some of them succeed and some of them fail. We have made this list of 48 things you have to keep an eye on…

Key trends in online advertising with Sergey Shchelkov (Pixelfield podcast ep. 8)
Interview | Marketing | Podcast - 15th December 2019

We invited Sergey Shchelkov from Epom Ad Server to discuss the current trends and future prospects of the online advertising world. We touched upon the ad-blocking phenomenon, efficiency of the most popular ad formats, programmatic buying, the rise and fall of ad servers and the future of digital ads with 5G on the horizon.  Your…

User Testing – Can it actually hurt your project? (Pixelfield podcast ep. 7)
Design | Development | Podcast - 10th December 2019

In this episode, Filip talks about a project where designers got stuck in the user testing phase for too long. What is your experience with user testing? Have you ever seen it go wrong? Have you experienced the app development process being affected by wrongly conducted testing?

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