Users want to be efficient, so they almost never read the whole page. We have already written an article about banner blindness, which means that people are often skipping everything what looks like a banner. In fact, users are said to read the pages in a way, which creates the letter F.
Back in 2013, the mobile commerce revenue reached 98 billion US dollars. The next year, in 2014 this number has risen to 184 billion, which is twice as much.
Do you remember the times when using the internet on your smartphone was a torture rather than help? User experience used to be on a completely different level ten years ago.
It is said that an average person in the city is exposed to more than 4000 ads every day. This number is very hard to process, so our brains focus only on those ads, that are relevant for us at the time.
We have started the company about five years ago. It was mostly fun at the beginning and we were not really serious about it.