Category: Marketing

MVP and PoC of digital product
MVP and Proof of Concept of digital product
Business | Development | Marketing - 13th December 2021

Are you creating a new digital product and need to confirm that it will work? What does an MVP and Proof of Concept look like in terms of promotion? We asked a colleague at Marketup. What did the PoC of your business look like? When I co-founded our company Marketup with Mirko Král, we had…

How to Use AR In Campaigns: The Ultimate Guide to Augmented Reality Marketing
Design | Development | Marketing | Unsorted - 23rd March 2020

Augmented reality (AR) has the potential to boost your marketing campaign by making the target audience more engaged and emotionally connected to your brand.  Would you like to learn how to make the most out of AR in your campaign? How to integrate the process of AR development in your campaign planning? How to pick…

Growth hacking and sustainable growth with Craig Zingerline (Pixelfield podcast ep. 10)
Business | Interview | Marketing | Podcast - 30th December 2019

In the final episode of 2019, we had the pleasure to discuss the topics of growth hacking and sustainable product growth with Craig Zingerline. By virtue of his vast and varied experience in this field, Craig was able to offer us both the growth hacker and startup founder perspective. We deconstructed growth hacking as a…

48 problems you need to solve as a start-up leader
Business | Design | Development | Marketing - 15th December 2019

Being a start-up owner can be a headache sometimes. How to prioritize what is important and what isn’t? We’ve worked with start-ups for over seven years now and we have seen some of them succeed and some of them fail. We have made this list of 48 things you have to keep an eye on…

Key trends in online advertising with Sergey Shchelkov (Pixelfield podcast ep. 8)
Interview | Marketing | Podcast - 15th December 2019

We invited Sergey Shchelkov from Epom Ad Server to discuss the current trends and future prospects of the online advertising world. We touched upon the ad-blocking phenomenon, efficiency of the most popular ad formats, programmatic buying, the rise and fall of ad servers and the future of digital ads with 5G on the horizon.  Your…

Make money with your app: 9 popular mobile app monetization strategies
Business | Marketing - 12th November 2019

Even the best app idea can lead to failure and disappointment if it’s not accompanied by a suitable way of generating income with the final digital product. As you will soon find out, paid downloads are definitely not the only possible source of income – this article will offer you nine prevalent monetization tools. Your…

Mobile App Development – Price and Expenses
Business | Development | Marketing - 16th October 2019

How much does it cost to develop a mobile app? If don’t have any experience with creating digital products, you probably have very little clue when it comes to the necessary expenses. The amount of the initial investment is determined by multiple factors – this article will cover them one by one, following the sequence…

Advergaming – is it worth the investment?
Marketing - 1st August 2019

If you are working in marketing, or even sales, you know the struggle is real. We are living in a world, where we see so many advertisement every day, read so many slogans, get so many emails with “the best offer”. If you are lucky, your ad will be noticed for a split second.  If…

Avoid these ads to stop losing users
Marketing - 2nd July 2018

Imagine having the most beautiful website you could dream of. Creating a competitive website is not cheap these days, you have certainly paid a fair amount of money, so it is not a surprise that you want that money back. A lot of websites use advertisements to benefit from.

The importance of banner blindness
Design | Development | Marketing - 24th April 2018

It is said that an average person in the city is exposed to more than 4000 ads every day. This number is very hard to process, so our brains focus only on those ads, that are relevant for us at the time.