In this interview with Marek, Pixelfield’s behavioural expert, we discuss how gamification can help you with your app development process. Don’t forget to subscribe to our podcast on YouTube, or you favourite platform.

How can behavioural science be applied to mobile app design and development? Why is it beneficial to strengthen your UX team with a behavioural expert and how is the diffusion of the digital and physical worlds influencing our behaviour?  Marek Hasa Marek is Pixelfield’s behavioural expert and a teacher of persuasive communication at the University…

What was your favorite project last year and why?

I’ve worked on so many projects that it’s hard to pick only one.

We have started the company about five years ago. It was mostly fun at the beginning and we were not really serious about it.

How is your weekend so far?

It’s almost the same as every weekend, I’m working. We’re just finishing up one big mobile app and launching it on Tuesday, so we are working on last bugs.