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Category: Business

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MVP
MVP – what is it and why is it crucial for your business?
Business | Design | Development - 6th January 2020

Minimum viable product. The MVP. If you’re part of the busy world of digital products, websites, mobile apps, and web applications, I’m sure you know all too well what we’re talking about. But let’s make sure we’re all on the same page. If you’re in too much of a rush, we prepared a super-quick summary…

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Growth hacking and sustainable growth with Craig Zingerline (Pixelfield podcast ep. 10)
Business | Interview | Marketing | Podcast - 30th December 2019

In the final episode of 2019, we had the pleasure to discuss the topics of growth hacking and sustainable product growth with Craig Zingerline. By virtue of his vast and varied experience in this field, Craig was able to offer us both the growth hacker and startup founder perspective. We deconstructed growth hacking as a…

Mathilda khoo
Humans of the Amsterdam startup scene
Business | Interview - 22nd December 2019

What is the essence of Amsterdam’s startup scene? The picturesque streets of the Dutch capital are not only aesthetically pleasing. They also host a tremendous amount of emerging startups, big and small, with potential that exceeds the borders of the Netherlands. To capture the soul of the Amsterdam startup scene and understand what makes it…

Illustration from the Pixelfield article
48 priorities for start-ups: Cards (Free download)
Business | Resources - 19th December 2019

There are so many things you have to focus on as an entrepreneur. It might be hard to see where your problems are and what you should focus on. This is why we have prepared 48 issues you have to focus if you want to succeed. From our experience, it always helps a lot to…

Data driven
The value of data-informed product management with Clement Kao (Pixelfield podcast ep. 9)
Business | Interview | Podcast - 18th December 2019

For this episode, we invited Clement Kao from Product Manager HQ and Blend to share his vast pile of insights and experience with product management. We talked about the importance of being data-informed instead of data-driven, the value of qualitative insights for different types of startups and some key digital product management tips for entrepreneurs…

Illustration from the Pixelfield article
48 Problems You Need to Solve as a Start-Up Leader
Business | Design | Development | Marketing - 15th December 2019

Being a start-up owner can be a headache sometimes. How to prioritize what is important and what isn’t? We’ve worked with start-ups for over seven years now and we have seen some of them succeed and some of them fail. We have made this list of 48 things you have to keep an eye on…

Illustration from the Pixelfield article
Computationalism & how we manage our lives (Pixelfield Podcast ep. 4)
Business | Podcast - 10th December 2019

Have you ever heard of computationalism? Can we think of ourselves in numbers and spreadsheets? How does this affect our lives and daily experiences? Dominik and Filip discuss their experience in managing their lives. Can you design your life be more effective if you plan your day to minutes? How can you measure your progress…

Illustration from the Pixelfield article
Google cities & the end of privacy – Pixelfield Podcast, ep. 2
Business | News | Podcast - 8th December 2019

How are the ever-present cameras going to affect our privacy? We discuss how the perception of privacy shifts in the digital age. Should we still care about what information is available about us? In the era of deep fakes and other computer-generated imagery, it seems to us that personal privacy is something we will have…

Why are clients afraid to work with agencies? We asked them.
Why are clients afraid to work with agencies? We asked them.
Business - 5th December 2019

I am not impartial. I work in an agency but I also have to admit that I understand new potential clients when I see they are hesitating to hire a team. There are pros and cons to the agency model and every agency has its own ups and downs. But we have to agree that…

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Get Ready For the Ultimate Immersion – The Future of AR/VR with 5G
Business | Development - 26th November 2019

Have you ever tried an AR app or walked through a VR environment with a special headset covering your eyes and ears and thought: Wow, this is amazing! Then you’d better come up with some next level superlatives fast because a brand new era of digital immersion is coming – the one with 5G all…

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It’s ok to fail, Jony Ive & chatbots
Business | Podcast - 26th November 2019

The first episode of our podcats. We are talking about the fear of not being successful with your products. It is normal to be scared, but you can’t let the fear paralyze you. We have seen several app development projects where the founder decided to work on the product for long months or even years…

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Can you as a founder work with an agency and succeed?
Business - 20th November 2019

I am both a founder and a director of an app development agency. We specialize in MVP development and design, but we sometimes outsource our work to the third parties. This made me wonder – how risky it is, hiring an agency to do the job for you? I was considering outsourcing our PPC and…

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Make money with your app: 9 popular mobile app monetization strategies
Business | Marketing - 12th November 2019

Even the best app idea can lead to failure and disappointment if it’s not accompanied by a suitable way of generating income with the final digital product. As you will soon find out, paid downloads are definitely not the only possible source of income – this article will offer you nine prevalent monetization tools. Your…

Cover
12 Rules for a Successful Digital Product
Business | Design | Development - 6th November 2019

Do you plan to create a website, develop a mobile application, a web application or any other digital product? We have prepared 12 rules that you must follow to have a good chance of succeeding with your project. 1 – Find a unique value Clearly define the main features of the new product, what problem…

Howmuch
Mobile App Development: Price and Expenses
Business | Development | Marketing - 16th October 2019

How much does it cost to develop a mobile app? If don’t have any experience with creating digital products, you probably have very little clue when it comes to the necessary expenses. The amount of the initial investment is determined by multiple factors – this article will cover them one by one, following the sequence…

Stephen dawson
Three Major Pitfalls of Big Data That Can Seriously Hurt Your Business
Business - 23rd September 2019

“Crunching the big numbers will always point us in the right direction, right?” No, not really. Capitalizing on Big Data indeed yields very interesting potential in many fields. Nonetheless, the Big Data boom has led many companies to delving into this practice rather blindly, doing all sorts of mistakes on the way. Sloppy data collection…

Why and when you should consider hiring an outside team for your development project
Business | Development - 5th September 2019

It’s a tricky question. Before we move forward I want to disclose that I run Pixelfield, app development agency in London – sou you’re welcome to consider me biased. I have worked with many companies ranging from start-ups to corporates during several last years, and I have worked with many starting entrepreneurs, many of whom…

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Are we all in the IT business?
Business - 26th July 2019

As Gary Veynerchuk says, we are all in the media business. No matter if you are a barbershop or an app developer, you need to take care of your media profile and produce exciting content if you want to grow. I am not entirely happy with that because I am not too fond of content…

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Why don’t we just test our ideas
Business | Design - 26th July 2019

We all have got that great idea from time to time. We talk about it when we go for a beer with friends or when we get bored on vacation. Taking our ideas to the next level and really starting a business is something that takes a lot of courage and I applaud everyone who…

Agile workshop at Pixelfield
Stop wasting your money on building ideas in isolation
Business | Development - 17th June 2019

We had a meeting with a client a few days ago about how our projects are managed. We found ourselves doing a lot of explaining as our offer was completely different from those the client had received from all the other companies in the tender. So why is it so that eighteen years after the…

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Biggest Mistakes in Communication While Working on Your Digital Product
Business - 28th March 2019

The development of your mobile app or website has started and everything looks just great. After a few sprints you realise that the project is not going the way you imagined and you have more questions than answers. Where is the mistake and how to avoid it?

Mobile apps in tourism: low-cost airlines
Business | Development - 18th May 2018

Long gone are the times when buying a flight ticket was not only very expensive, but also time-consuming. You had to go to the airport or the company office. Nowadays is everything much simpler.

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