Custom software development is often misunderstood, and many businesses are hesitant to invest in it because of common misconceptions.  However, these myths can lead to missed opportunities, and the potential for businesses to optimise operations, reduce costs, and enhance customer engagement can be overlooked. In fact, there is a significant opportunity for businesses to leverage…

Last updated: June 2026 If you’re an entrepreneur or business owner in the UK who has a brilliant app idea, the question that immediately springs to mind is, “How much does it cost to develop an app?” Unfortunately, there’s no one-size-fits-all answer when it comes to app development costs. App creation costs can vary significantly…

Often when we think of mobile apps, we picture big brands like Starbucks or Amazon. But in reality, mobile apps aren’t just for corporate giants. Small and medium-sized businesses (SMBs) across the UK are leveraging the power of mobile apps to drive customer engagement, streamline operations, and compete on a larger stage. Let’s explore why…

If you are embarking on the development of a new product or MVP, it is essential to protect your idea against potential misuse. We asked the experts from AZ Legal how to approach this issue. Protection According to the Civil Code “The protection of a new business idea stems directly from the Civil Code, which…

Are you creating a new digital product and need to confirm that it will work? What does an MVP and Proof of Concept look like in terms of promotion? We asked a colleague at Marketup. What did the PoC of your business look like? When I co-founded our company Marketup with Mirko Král, we had…

So you have a great product idea in mind, or perhaps you’re already in the process of bringing it to life. Good job! Since you found this guide to prioritization, chances are you already understand why your app developers cannot build the whole digital product at once. And if you don’t, no worries – just…

Augmented reality (AR) has the potential to boost your marketing campaign by making the target audience more engaged and emotionally connected to your brand.  Would you like to learn how to make the most out of AR in your campaign? How to integrate the process of AR development in your campaign planning? How to pick…

We have recently started working with WebAR technology. It is super fun both developers and final users. The augmented reality development is definitely going to be something to think of when you will plan your future product and campaigns. What can you expect? How production-ready is the technology and what are the pitfalls?  The web…

Imagine the elderly in nursing homes, often bedbound, being able to travel again to both exotic destinations and beautiful places in their home country. We’ll soon make this happen with our own VR product! Flying Kale and Pixelfield are about to create their first product for social care – VR travelling experiences tailored for the…

We are kicking off the new decade of the Pixelfield podcast with a very fun topic and an even more exciting guest. Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification. We touched upon different approaches to motivational design, talked about the main components of gamification,…