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Category: Development

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Step-by-Step Prioritization for Startups: Build Your Roadmap With the PriX Method
Design | Development | Resources - 2nd April 2020

So you have a great product idea in mind, or perhaps you’re already in the process of bringing it to life. Good job! Since you found this guide to prioritization, chances are you already understand why your app developers cannot build the whole digital product at once. And if you don’t, no worries – just…

How to Use AR In Campaigns: The Ultimate Guide to Augmented Reality Marketing
Design | Development | Marketing | Unsorted - 23rd March 2020

Augmented reality (AR) has the potential to boost your marketing campaign by making the target audience more engaged and emotionally connected to your brand.  Would you like to learn how to make the most out of AR in your campaign? How to integrate the process of AR development in your campaign planning? How to pick…

WebAR – is it production-ready? Wins and pitfalls of AR development
Design | Development - 9th February 2020

We have recently started working with WebAR technology. It is super fun both developers and final users. The augmented reality development is definitely going to be something to think of when you will plan your future product and campaigns. What can you expect? How production-ready is the technology and what are the pitfalls?  The web…

Virtual travelling for the elderly: Flying Kale’s first product kicked off
Business | Design | Development | News - 9th February 2020

Imagine the elderly in nursing homes, often bedbound, being able to travel again to both exotic destinations and beautiful places in their home country. We’ll soon make this happen with our own VR product! Flying Kale and Pixelfield are about to create their first product for social care – VR travelling experiences tailored for the…

Gamification in digital product design with Dr Zac Fitz-Walter (Pixelfield podcast ep. 11)
Design | Development | Interview | Podcast - 28th January 2020

We are kicking off the new decade of the Pixelfield podcast with a very fun topic and an even more exciting guest. Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification. We touched upon different approaches to motivational design, talked about the main components of gamification,…

MVP
MVP – what is it and why is it crucial for your business?
Business | Design | Development - 6th January 2020

The MVP. If you’re part of the busy world of digital products, websites, mobile apps and web applications, I’m sure you know all too well what we’re talking about. But let’s make sure we’re all on the same page. Why an MVP? Entrepreneurs and managers who haven’t been involved in a digital product development yet…

48 problems you need to solve as a start-up leader
Business | Design | Development | Marketing - 15th December 2019

Being a start-up owner can be a headache sometimes. How to prioritize what is important and what isn’t? We’ve worked with start-ups for over seven years now and we have seen some of them succeed and some of them fail. We have made this list of 48 things you have to keep an eye on…

User Testing – Can it actually hurt your project? (Pixelfield podcast ep. 7)
Design | Development | Podcast - 10th December 2019

In this episode, Filip talks about a project where designers got stuck in the user testing phase for too long. What is your experience with user testing? Have you ever seen it go wrong? Have you experienced the app development process being affected by wrongly conducted testing?

Get Ready For the Ultimate Immersion – The Future of AR/VR with 5G
Business | Development - 26th November 2019

Have you ever tried an AR app or walked through a VR environment with a special headset covering your eyes and ears and thought: Wow, this is amazing! Then you’d better come up with some next level superlatives fast because a brand new era of digital immersion is coming – the one with 5G all…

12 Rules for a Successful Digital Product
Business | Design | Development - 6th November 2019

Do you plan to create a website, develop a mobile application, a web application or any other digital product? We have prepared 12 rules that you must follow to have a good chance of succeeding with your project. 1 – Find a unique value Clearly define the main features of the new product, what problem…

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