So you have a great product idea in mind, or perhaps you’re already in the process of bringing it to life. Good job! Since you found this guide to prioritization, chances are you already understand why your app developers cannot build the whole digital product at once. And if you don’t, no worries – just…
Augmented reality (AR) has the potential to boost your marketing campaign by making the target audience more engaged and emotionally connected to your brand. Would you like to learn how to make the most out of AR in your campaign? How to integrate the process of AR development in your campaign planning? How to pick…
The key message of this Proof of Concept guide for startup founders and entrepreneurs is: Before anything else, validate your assumptions about the feasibility and usefulness of your product idea! It’s vital to do this before any significant resources are invested into prototyping and app development. This article will explain to you: What is Proof…
Imagine the elderly in nursing homes, often bedbound, being able to travel again to both exotic destinations and beautiful places in their home country. We’ll soon make this happen with our own VR product! Flying Kale and Pixelfield are about to create their first product for social care – VR travelling experiences tailored for the…
Minimum viable product. The MVP. If you’re part of the busy world of digital products, websites, mobile apps, and web applications, I’m sure you know all too well what we’re talking about. But let’s make sure we’re all on the same page. If you’re in too much of a rush, we prepared a super-quick summary…
What is the essence of Amsterdam’s startup scene? The picturesque streets of the Dutch capital are not only aesthetically pleasing. They also host a tremendous amount of emerging startups, big and small, with potential that exceeds the borders of the Netherlands. To capture the soul of the Amsterdam startup scene and understand what makes it…
Have you ever tried an AR app or walked through a VR environment with a special headset covering your eyes and ears and thought: Wow, this is amazing! Then you’d better come up with some next level superlatives fast because a brand new era of digital immersion is coming – the one with 5G all…
Even the best app idea can lead to failure and disappointment if it’s not accompanied by a suitable way of generating income with the final digital product. As you will soon find out, paid downloads are definitely not the only possible source of income – this article will offer you nine prevalent monetization tools. Your…
How much does it cost to develop a mobile app? If don’t have any experience with creating digital products, you probably have very little clue when it comes to the necessary expenses. The amount of the initial investment is determined by multiple factors – this article will cover them one by one, following the sequence…
“Crunching the big numbers will always point us in the right direction, right?” No, not really. Capitalizing on Big Data indeed yields very interesting potential in many fields. Nonetheless, the Big Data boom has led many companies to delving into this practice rather blindly, doing all sorts of mistakes on the way. Sloppy data collection…
“Your user journey is like a box of chocolates. You never know where you’re gonna get,” said Forrest. Well, not quite. But if this adjusted quote applies to your digital product even in the slightest, you should seriously consider reading this article and getting inspired by the powerful synergy of smart UX design and behavioural…
Our team has recently set off on an ambitious journey to developing a mobile game that will help people diminish their OCD symptoms. People who suffer from Obsessive Compulsive Disorder (You’d be surprised how many of your friends also live with at least mild OCD symptoms!) have to deal with reoccuring uncontrollable thoughts (obsessions) and…
Let me start this overview of the key insights I learned at the CBC 2019 by depicting my foggy early-morning journey to the 5th annual conference of UCL’s Centre for Behaviour Change, which offered me a surprisingly comprehensive reminder of the event’s importance. Embarking the plane and trying to catch my train connection to the city, I ran past dozens of people treating themselves with a proper English breakfast – coffee and cigarettes.
Hearing an excited sigh might be a surprising sensation at the department for severely ill at a children’s hospital. Although Toben, an 11-year-old suffering from Sickle Cell Disease (on the picture above), is just about to undergo a very painful everyday procedure, his charming smile indicates that the Virtual Reality (VR) headset he wears has already brought him to places far more pleasurable and captivating than his hospital bed.
