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Proof of Concept: The Complete Guide for Startups
Unsorted - 11th February 2020

The key message of this Proof of Concept guide for startup founders and entrepreneurs is: Before anything else, validate your assumptions about the feasability and usefulness of your product idea! It’s vital to do this before any significant resources are invested into prototyping and app development. This article will explain to you: What is Proof…

The Science of Appealing Elevator Pitches for Your Retail Startup Funding
Business - 10th February 2020

We entrepreneurs tend to shy away from the word “science.” Unless of course, we are in some “scientific” field. But most of us are not. We are business owners who are busy doing all that we can to market and grow our companies. When someone speaks of the “science” of an elevator pitch, then, what…

WebAR – is it production-ready? Wins and pitfalls of AR development
Design | Development - 9th February 2020

We have recently started working with WebAR technology. It is super fun both developers and final users. The augmented reality development is definitely going to be something to think of when you will plan your future product and campaigns. What can you expect? How production-ready is the technology and what are the pitfalls?  The web…

How to survive your first year in business (podcast ep. 12)
Business | Podcast - 9th February 2020

Becoming an entrepreneur might be hard, especially in the first year. You have to balance your work and personal life, and be ready to work as (probably) never before. How to survive your first year in business? Our director Filip asked 4 entrepreneurs from all around the world about their experience. Listen to the episode…

Virtual travelling for the elderly: Flying Kale’s first product kicked off
Business | Design | Development | News - 9th February 2020

Imagine the elderly in nursing homes, often bedbound, being able to travel again to both exotic destinations and beautiful places in their home country. We’ll soon make this happen with our own VR product! Flying Kale and Pixelfield are about to create their first product for social care – VR travelling experiences tailored for the…

Gamification in digital product design with Dr Zac Fitz-Walter (Pixelfield podcast ep. 11)
Design | Development | Interview | Podcast - 28th January 2020

We are kicking off the new decade of the Pixelfield podcast with a very fun topic and an even more exciting guest. Dr. Zac Fitz-Walter joined us to discuss the art and science behind increasing motivation and engagement with gamification. We touched upon different approaches to motivational design, talked about the main components of gamification,…

MVP
MVP – what is it and why is it crucial for your business?
Business | Design | Development - 6th January 2020

The MVP. If you’re part of the busy world of digital products, websites, mobile apps and web applications, I’m sure you know all too well what we’re talking about. But let’s make sure we’re all on the same page. Why an MVP? Entrepreneurs and managers who haven’t been involved in a digital product development yet…

Growth hacking and sustainable growth with Craig Zingerline (Pixelfield podcast ep. 10)
Business | Interview | Marketing | Podcast - 30th December 2019

In the final episode of 2019, we had the pleasure to discuss the topics of growth hacking and sustainable product growth with Craig Zingerline. By virtue of his vast and varied experience in this field, Craig was able to offer us both the growth hacker and startup founder perspective. We deconstructed growth hacking as a…

Humans of the Amsterdam startup scene
Business | Interview | Unsorted - 22nd December 2019

What is the essence of Amsterdam’s startup scene? The picturesque streets of the Dutch capital are not only aesthetically pleasing. They also host a tremendous amount of emerging startups, big and small, with potential that exceeds the borders of the Netherlands. To capture the soul of the Amsterdam startup scene and understand what makes it…

48 priorities for start-ups: Cards (Free download)
Business | Resources - 19th December 2019

There are so many things you have to focus on as an entrepreneur. It might be hard to see where your problems are and what you should focus on. This is why we have prepared 48 issues you have to focus if you want to succeed. From our experience, it always helps a lot to…

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