Insights from the Pixelfield team

Practical notes on AI, product, design and shipping software — written by the people who build it.

Browse topics
Human-in-the-Loop AI: When Should a Person Step In?
Human-in-the-Loop AI: How It Works, with an Approval Example
Development - 15th October 2026

An approval button is only the start. Define what the person sees, which proposal they approve and what happens when the facts change or execution fails.

How to Cut LLM Costs Without Breaking Your Application
How to Reduce LLM Costs: Caching, Routing and Retries
Development - 15th October 2026

Measure the cost of a completed task before changing your model. Compare caching, routing and retries without losing the quality controls that matter.

How to Run a Usability Test Before You Commit to Development
How to Run a Usability Test Before You Commit to Development
Development - 14th October 2026

Watch people try the risky journey before paying to build it. A fictional booking example shows how to separate observations, interpretations and design changes.

How to Choose an AI Model for a Business Application
How to Choose an AI Model for a Business Application
Development - 14th October 2026

A model leaderboard cannot choose your production system. Define acceptance rules, compare the same cases and price the work that actually passes.

Where Does Your Business Data Go When You Use AI?
AI Data Privacy: Where Your Data Goes and What to Check
Development - 14th October 2026

A no-training statement does not answer where prompts, files or logs are stored. Map the copies and test deletion before connecting business data.

A Practical AI Governance Framework for a Growing Business
AI Governance Framework: Roles, Controls and a Worked Example
Development - 13th October 2026

Governance becomes useful when someone can explain who approved a workflow, what it may do and how to stop it. Start with one filled system record.

UX Audit Example: Findings, Priorities and Recommendations
UX Audit Example: Findings, Priorities and Recommendations
Development - 12th October 2026

A useful audit connects a concrete observation to a consequence and a verifiable fix. This fictional booking example shows the difference.

Intelligent Document Processing: From PDF to Validated Data
Intelligent Document Processing: From PDF to Validated Data
Development - 12th October 2026

A document can be read correctly and still produce an unusable record. Follow three delivery notes through mapping, validation and exception handling.

App Development Cost Calculator: Build Your Own Budget
App Development Cost Calculator: Build Your Own Budget
Development - 12th October 2026

Replace the fictional inputs with your scoped estimates. The calculator separates the build, contingency and the first year of operation.

AI Agent Evaluation: How to Test Tasks, Tools and Outcomes
AI Agent Evaluation: How to Test Tasks, Tools and Outcomes
Development - 12th October 2026

A good reply is not proof that an action happened. Use structured task evidence to identify false success, unauthorised actions and duplicate execution.

AI Invoice Processing: What Happens When the Numbers Don’t Match?
AI Invoice Processing: How It Works, with a Matching Example
Development - 12th October 2026

Extraction can be correct while the invoice still fails approval. Follow a partial delivery through matching, review and payment controls.

Where AI Helps Customer Service—and Where It Gets in the Way
Where AI Helps Customer Service—and Where It Gets in the Way
Development - 9th October 2026

A delivery lookup and a disputed delivery need different support. Map the decisions, design the handoff and measure outcomes beyond conversations that simply end.

RAG vs Agentic RAG: When Is the Extra Complexity Worth It?
RAG vs Agentic RAG: When Is the Extra Complexity Worth It?
Development - 8th October 2026

An extra retrieval step can help without needing an agent. A runnable fictional fixture shows how to choose a fair baseline before testing a planner.

RAG vs Fine-Tuning: Which Problem Are You Trying to Solve?
RAG vs Fine-Tuning: Which Problem Are You Trying to Solve?
Development - 8th October 2026

A wrong answer can be a retrieval, behaviour or permission failure. Diagnose it before buying a training pipeline, using a fictional policy example and a reusable failure log.

Customer Service Chatbot Costs: The Subscription Is Only One Line
Customer Service Chatbot Costs: The Subscription Is Only One Line
Development - 7th October 2026

Build a chatbot budget around the whole support task: setup, software usage, knowledge upkeep and the work left for people. Published prices are kept separate from fictional workload assumptions.

Chatbot Development Companies for UK Support Teams: What Their Projects Show
Chatbot Development Companies for UK Support Teams: What Their Projects Show
Development - 7th October 2026

Compare what support-chatbot projects actually demonstrate: useful answers, connected systems and the route to a person. Five suppliers, clear evidence limits and a practical demonstration sheet.

MVP Development Companies for UK Buyers: Six Teams, with Project Evidence
MVP Development Companies for UK Buyers: Six Teams, with Project Evidence
Development - 6th October 2026

A prototype, live pilot and platform rebuild answer different questions. Compare six teams through published projects, then use a shared first-release brief to assess the proposals.

AI Consulting Fees in the UK: What Are You Actually Buying?
AI Consulting Fees in the UK: What Are You Actually Buying?
Development - 6th October 2026

Published consulting offers buy different things: advisory time, a leadership review or technical discovery. Compare the included investigation and deliverables before comparing totals.

AI Consulting Firms in the UK: Six Options for Different Decisions
AI Consulting Firms in the UK: Six Options for Different Decisions
Development - 6th October 2026

Choose an AI consultant around the decision you need to make. This disclosed shortlist distinguishes delivered work, research and advisory offers, with a brief for comparing suppliers.

Web Application Development Costs: Portals, Dashboards and SaaS
Web Application Development Costs: Portals, Dashboards and SaaS
Development - 5th October 2026

Web-app estimates depend on permissions, data sources and transactions, not just screens. Compare three fictional delivery budgets with Pixelfield’s published price guidance and a first-year operating-cost example.

How to Test AI Lead Qualification Before It Touches Your CRM
How to Test AI Lead Qualification Before It Touches Your CRM
Development - 5th October 2026

Test field evidence, routing and CRM writes separately. This synthetic lead pack includes missing budgets, support requests, contradictory inputs and duplicate events, with expected decisions rather than claimed model performance.

MVP Development Costs: What Belongs in Your First Release?
MVP Development Costs: What Belongs in Your First Release?
Development - 5th October 2026

An MVP estimate should price a testable first release, including the work your team will perform manually. The fictional £36,800 model makes scope, assumptions and exclusions visible; it is not a Pixelfield tariff.

AI Agent Development Costs: What You Pay to Build and Run One
AI Agent Development Costs: What You Pay to Build and Run One
Development - 5th October 2026

Pixelfield production agent builds typically start at £30,000. A useful estimate also prices permissions, integrations, evaluation and operating effort. The worked budgets here are explicitly fictional assumptions, not a quote.

AI Automation Agencies in the UK: Four Different Delivery Approaches
AI Automation Agencies in the UK: Four Different Delivery Approaches
Development - 5th October 2026

Start with one process and its exceptions. This four-provider comparison distinguishes operational automation, AI task evaluation and governed data access, then shows what to request in a workflow proposal.

AI Development Companies in the UK: Six Options and the Work Behind Them
AI Development Companies in the UK: Six Options and the Work Behind Them
Development - 5th October 2026

Choose an AI supplier by relevant project evidence and the system you need delivered. This disclosed six-company shortlist separates custom development, enterprise integration and platform adoption, with a reusable buying brief.

AI Automation ROI Calculator: Work Out Your Break-Even Point
AI Automation ROI Calculator: Work Out Your Break-Even Point
Development - 2nd October 2026

Subtract routine review, exception handling and running costs before valuing time saved. This editable calculator estimates capacity-based ROI and break-even; it also shows when an automation loses value.

PWA or Native App? Choose Around the Features You Need
PWA or Native App? Choose Around the Features You Need
Development - 1st October 2026

Compare PWA and native app options around offline work, push notifications, hardware and distribution. Includes a practical acceptance-test checklist.

Budgeting for AI Development: What a UK Project Actually Costs
Budgeting for AI Development: What a UK Project Actually Costs
Development - 1st October 2026

Plan an AI development budget with published UK prices, a worked build and operating cost example, and a worksheet for comparing supplier proposals.

An AI Proof of Concept Should End with a Decision
An AI Proof of Concept Should End with a Decision
Development - 29th September 2026

An AI proof of concept needs an agreed investment decision. Follow a fictional product-question assistant through evidence, acceptance gates and a revise-and-retest result.

Chatbots and AI Agents: Which Tasks Should Each Handle?
Chatbots and AI Agents: Which Tasks Should Each Handle?
Development - 28th September 2026

A chat interface can hide a fixed workflow or a model-led agent. Compare three designs for one appointment-change task, with permission boundaries and eight acceptance checks.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. ...
  7. 8