App design and development agency in London

Pixelfield is one of the best studios in London, run by experienced developers, that helps teams with big ideas create solid mobile apps for both iOS and Android.

When you work with us, you can expect to be kept in the loop from the start, get a clear plan of action, and actually see your app launched.

  • Direct access to leadership
  • Predictable delivery & clear scope
  • KPI-led decisions
  • AI-accelerated, human-accountable mobile development
VeoliaUniversal studiosMercedesVienna insurance groupRaiffeisen BankGeometryWagestreamCinestarWMC | GREYNOAHOgilvyAmeli
4.9/5 on Google
4.8/5 on Trustpilot
5.0/5 on Clutch

We've been helping startups and big brands in the UK, Europe, and the US since 2013.

A London based team that works closely with you to create something amazing.

Pixelfield team in our London office
Meet our team
Let's get to know the people behind the scenes. Our team is led by Dominik Bura, who's in charge of product and design. He'll be with you every step of the way, from the initial call to after your project is launched and growing.
/ Deliverables
Mobile app development services
01
Custom mobile app development
We can help you create a custom mobile app, whether you have just an idea, a detailed spec, or an existing product that needs to be turned into a robust app for both iOS and Android.
Our company specialises in custom mobile app development, covering everything from strategy, UX and UI design to engineering and QA. We develop production-ready software for consumer products as well as bespoke apps tailored to specific needs.
Native iOS & Android
Cross-platform
Enterprise mobile app development
Swift
Kotlin
React Native
Flutter
Learn more →
02
iOS app development
We design and build native iOS apps that feel fast, stable and aligned with Apple’s design language — from first idea through to App Store launch.
Whether you’re validating a new product or extending an existing platform, our senior iOS developers focus on smooth UX, clean architecture and long-term maintainability.
iOS app development
Swift
Native iOS
Learn more →
03
Android app development
We create Android apps tailored to your users and devices, from phones to tablets — using modern Android tooling and patterns.
Our team focuses on apps that are robust, easy to update and ready for future features, not one-off builds that are hard to maintain.
Android app development
Kotlin
Native Android
Learn more →
04
AI development for mobile
Making mobile apps smarter is what we do. We create AI features that actually work and help apps do better.
This can be anything from making the app understand what's happening on the device to creating virtual assistants that make life easier for users. Our goal is to design AI that fits perfectly with your app and the people using it, making their experience better and more enjoyable. We want to help apps achieve their goals and make a real difference in how people use them.
AI development for mobile
Learn more →
05
Maintenance and support
Ongoing maintenance and support as a dedicated mobile app agency. OS updates, dependency management, bug fixing.
Direct access to the same senior app developers who built your product.
Ongoing support
Enterprise SLAs
Learn more →
06
Legacy app modernisation
Slow or fragile app? We rebuild for scale. Code audits, UX reviews, app security assessments.
Migration from outdated stacks via a modern mobile software development company approach. Future-proof, enterprise-grade product.
Code audit
App security
Migration
Learn more →
07
IoT Integration
We connect mobile and web apps to physical devices, like sensors, wearables, industrial hardware and smart systems. Whether you need real-time data sync, offline resilience or edge processing, we build IoT solutions that are reliable in every field.
iot app development
connected devices
real-time sync
Learn more →
08
PWA
A progressive web app gives you the reach of a website with the feel of a native app with offline support, push notifications and fast load times, without the friction of an app store. We build PWAs that work across all devices and integrate cleanly with your existing backend.
PWA development for mobiles
cross-platform
Learn more →
09
Security testing services
We test your app before someone else does. Our mobile app security testing covers penetration testing, OWASP vulnerability assessments and app hardening — giving you a clear risk report and a remediation plan, not just a list of findings.
PENETRATION TESTING
MOBILE APP SECURITY
OWASP
APP HARDENING
Learn more →

What our AI looks like in production

Internal knowledge system for a financial services firm.

400+ employees were searching across SharePoint, Confluence and three legacy systems for compliance answers. Average time to find the right document was 35 minutes. We deployed a RAG-powered assistant with permissioned access controls.

Six months in: average query response under 8 seconds, 89% of questions resolved without opening a separate system, and the compliance team stopped fielding the same 50 questions every week.

Education and EdTech

Education and EdTech products need intuitive user journey mapping and frictionless onboarding.

The team builds learning platforms, course delivery apps and student engagement tools as part of wider application development services.

Manufacturing and logistics

Pixelfield develops customised business apps for production and logistics connected to existing systems and IoT devices.

Supply chain mobile app development for warehouse, fleet and inventory. Mobile app architecture for offline and low-connectivity scenarios.

Travel and hospitality

Travel and hospitality products rely on smooth, mobile-first UX.

Pixelfield builds booking systems, loyalty apps and guest experience tools that increase user engagement and retention.

App development portfolio

/ Why pixelfield?

We get into the details, stick around for the long haul, and handle everything from start to finish.

For many clients, we become the go-to mobile app development company in London, not just someone you hire for a one-time job.

Years in delivery
12+
Apps shipped
100+
Google rating
4.9
Vendor lock-in
0

Weekly demos, visible backlog

You get to see the progress of your app every week with our regular demos. We also keep a visible backlog, so you're always in the loop.

You can see the working software for yourself, and any potential risks are spotted early, not just before the launch. Our approach is perfect for teams who want a transparent and reliable app development agency, whether it's in London or anywhere else outside the UK.

Staged estimates, no surprises

We break down our work into smaller parts, so you know what to expect. You get a clear idea of the costs at each stage, from initial planning to building the minimum viable product and any ongoing support.

You're always in charge of what we're working on, how much we're spending, and what's most important. You can compare app development companies in the UK and be sure you're getting what you need, when you need it.

AI accelerated SDLC

AI accelerates delivery, but experienced developers are still responsible for architecture, quality, and what gets sent to the user.

This mix of mobile development services and AI-enabled processes lets you stay on pace without compromising reliability.

Ownership and Infrastructure

Your repos, your IP, no lock-in. We write code you can maintain without us.

We excel in infrastructure and build a setup for you that is cost efficient, scalable and easy to maintain.

Production-first code and app security

We build apps that are secure and ready for action. Our code is thoroughly tested, well-documented, and designed to be flexible. We take security seriously by: hardening, penetration testing, and mobile app security testing to keep your app safe.

You own the code, so you can make changes with or without our help; we don't believe in locking you in. Pixelfield makes sure you have control over your app's codebase, no matter what.

UX grounded in data

We design things based on what people actually do, not just what we think they might do. We look at real data to make decisions about how to make our apps better.

We want to make sure people like using our apps and keep coming back. Whether we're making apps easier to use or figuring out how to get people to use them more, we're all about using facts to guide us.

Technology stack and approach

When it comes to technology decisions, what matters most is the context and experience, not just following the latest trends.

At Pixelfield, our experienced mobile and application developers take a step back to look at the bigger picture, using the latest web and mobile technologies to pick the best tools for the job.

By taking a full-stack approach, we provide top-notch mobile app development solutions that set us apart from other UK app development companies.

Mobile

Native when performance matters, cross-platform when speed does

React NativeFlutterSwiftKotliniOSAndroid

Backend & APIs

Scalable architecture that grows with your user base

Node.jsPythonPostgreSQLGraphQLREST APIsSupabase

Cloud & DevOps

Infrastructure that scales without surprises

AWSGoogle CloudDockerKubernetesCI/CDTerraform

AI & Data

Practical AI that improves KPIs

OpenAILangChainTensorFlowPython MLVector DBsRAG

Process: from idea to growth

To make a product that really works, you need a reliable plan. Pixelfield's way of developing mobile apps makes sure everyone involved is on the same page from start to finish.

01

Preproduction and Discovery

The first step of every project we work on as an app development agency is discovery. It is a process which is essential for the mobile app to be successful. Together we gather all the information and materials we need for our designers and developers to start working on the project and we also discuss all parts where a problem could arise during the development. Only after this are we able to set project roles and a timetable that will be suitable both for you and us.

02

Design and prototyping

Next phase, preceding app development itself, is UX and design. And our app design agency is here to help! In order for a mobile app to be favoured by its users, it needs to have a smart and likeable design that is going to intensify the connection of your mobile app to your brand. While creating the design, we always closely cooperate with our clients, as their feedback is just as important as anything else we do.

03

Development

Finally, when it comes to coding the app, we use all the experience, our mobile app developers have gained from our 7 years long experience as an app development agency in London. We use an agile approach, which offers flexibility and adjustments to the project’s needs. We always share each and every update with the client, just as we test it with our dedicated testers. After we finish with the app development, we can upload it to Google Play and App Store, if desired.

04

Beyond launch

It's not just about launching and saying goodbye.

The goal is long-term partnerships: we keep making things better, add new features, and listen to what people are saying. We improve and adapt over time so the product stays relevant and useful.

How we approach mobile application development

Agile combined with classic project management

We love to be agile while working on mobile app development, but on the other hand we understand that we can’t let the project loose and wait how everything is going to turn out. That is why we combine agile and classic project management.

Pros and cons of agile development

We practice Prince 2 Agile methodology that was made to fit projects where agile principles bring the customer most value but that are not a simple project and needs to be controlled to a certain level. Our approach combines the best of the three worlds - Prince 2, Scrum and Design Thinking.

We focus on the teamwork in a self-organizing team, fast deployment and learning, less paperwork, focus on the product and other positives that Scrum bring to the table. We follow the Scrum rules on the delivery level - we have stand-ups every day and we have plannings, retrospectives and reviews.

Managers and other roles

The amount of work released in an iteration is decided by the team, the product owner and the project manager of the mobile app development. The team from our app development agency in London is responsible for the result and is given boundaries in which they can operate and therefore can stay motivated and involved in the project and the product.

Delivery team methodology

On the delivery level, we also use Design Thinking framework for working on the initiation stage of the project and whenever new functionality is designed or checked with the users. We want to be as transparent as possible.

That is why the client is invited to take part in every planning and review that is taking place at the beginning and at the end of each sprint. On top of that, the client also has access to our system where he can observe the pace of work, issues, news and other information as if being a part of the project team.

We deliver quality products on time.

It doesn't matter if you're just starting out or a big company — we can give you a team of skilled developers, the kind that took us years to put together. Our goal is to make you feel like you have your own team in-house: you know the people working on your project and they really understand your business, what you want to achieve, and what you need.

We're a mobile app development company you can trust. We make sure our apps are great and ready on time.

Managing your project
We believe in being flexible while maintaining direction by mixing agile methodologies with classical project management. We combine the best of both worlds to give you both flexibility and control.
Controlling quality
Getting things right is crucial for your business, and we know that every little detail matters. For us, quality control is more than just part of what we do — it's about paying attention to all the small things that make a big difference.
Ensuring transparency
We're all about being open and honest. When we work with our clients, we want to build relationships that last. We think that being transparent is key to making progress and growing together, so we always share what we're doing, what we're thinking, and what we've learned.

How mobile app development works with Pixelfield

Discovery, design, build, release, grow. Six phases, clear outputs, weekly visibility.

01/30 min
Fit call (30 min)
Clarify goals, constraints and whether the engagement is the right fit for both sides.
Recommended starting point
Clear next steps
02/1-2 weeks
Pre-production
Turn the idea into a buildable plan, validate highest-risk assumptions and align on scope.
MVP scope + roadmap
Architecture plan
03/2-4 weeks
Design & prototype
Produce a clickable prototype and design system; validate UX before heavy build.
Working prototype
Design system
04/8-16 weeks
Build & QA
Alpha → Beta → Production with weekly demos and a visible backlog.
Production-ready app
Test coverage
05/1-2 weeks
Release
Handle app store submissions, analytics setup and performance baselines.
Store submission
Analytics foundations
06/Ongoing
Support & growth
Iterate, improve KPIs and evolve the roadmap, often via a support and growth retainer.
Monthly reports
Continuous improvement
Risk is surfaced before it becomes expensive.
/
Weekly demos you can evaluate.
/
You always know what is being built, why, and for whom.

Mobile app security and quality assurance

How we keep your app stable, secure and production-ready.

Quality practices
Definition of Done with clear acceptance criteria
Code review + CI/CD + testing strategy
QA + regression control
Release safety (staged rollouts when appropriate)
Security options based on risk profile
AI Automated testing
Security workstreams
Penetration testing
Mobile app security testing
Web application penetration testing
App security hardening
For regulated or high-risk projects, we bake security into the plan from day one.

Mobile app development cost

Costs depend on scope and complexity.

We break work into phases so you control spend and see value at each stage.

Pre-production consultation
£0
Design & prototype
£3K-£10K
Proof of Concept (PoC)
£8K-£15K
MVP build
£15K-£50K
Support & growth retainer
£1K+ / month

Frequently Asked Questions

Common questions about our services, process and approach.

We begin with a Discovery phase where we define your objectives, scope the application correctly and quote it accurately.

This phase typically takes 1–2 weeks and costs between £5K–£15K. What you receive is a clear scope, MVP definition, backlog, milestones, estimates and risk list.

All you have to do to begin is share your concept with us so we can confirm Discovery is a good fit for you.

Costs depend on scope, complexity and platforms. As a guide: Design & Prototype £3,000–£10,000, Proof of Concept £8,000–£15,000, MVP build £15,000–£50,000. Pre-production consultation is free. Ongoing support and growth retainers start at £1,000 per month.

Final cost depends on platforms (iOS, Android or both), backend complexity, design depth, security requirements and test coverage. Our quotes include planning, design, build, QA, release and documentation. They do not include third-party software, store fees or services from other providers.

Share your concept and we will come back with a tailored estimate.

The average MVP requires 12–24 weeks; a full product takes roughly 6–12 months. We suggest 1–2 weeks for discovery and 8–16 weeks for MVP build.

The main factors that hold back speed are scope confusion, approval delays, integration difficulties, and QA and app store review. Send us your three core flows and we can outline a more realistic milestone-based timeline.

We estimate by mapping user flows and acceptance criteria, then turning that into milestones.

We need your goal, target users, must-have flows, key integrations, deadline, budget boundaries and any existing designs. We'll give you a feature list, milestones, a timeline range, a budget range, assumptions and risks, usually within 5 to 14 days.

Scope is agreed up front with clear change control so you always know what's shipping and why.

You can build a small prototype yourself, but if you want a real product you'll need an agency or a team.

Build it yourself when you need something with low risk and don't mind if it crashes. Hire an agency when you want quality, speed, security, App Store reliability and predictability. An agency will handle architecture, QA, release process and long-term maintenance for you.

Once you know what you need and what your constraints are, we can help you find the fastest way to get there.

We're not just an app development company — we're a senior-led product engineering studio that works closely with you as a delivery partner.

We handle strategy, UI/UX design and engineering with transparency. We believe in setting clear goals and making decisions based on key performance indicators, so you always know what's going on and what to expect.

The quickest and most affordable way is a small Proof of Concept (PoC) or a tiny Minimum Viable Product (MVP). Which one depends on what's holding you back — technical risk or whether people will actually want what you're offering.

If it's the technical side, a PoC is the way to go: usually 2–4 weeks, £15,000–£40,000. If you're worried about demand or retention, a tiny MVP is better: typically 8–12 weeks, £40,000–£80,000.

Tell us who your idea is for and what problem it solves, and we can suggest the fastest way to validate it.

Not every company needs an app. Sometimes a good website is enough.

You probably do need an app if you rely on push notifications, offline use, or device features like camera or GPS, or if you have a loyalty program and want customers coming back.

You probably don't if it's a one-off or occasional service and your website can handle everything. If you don't need device functionalities, a website may be fine. Describe what you do and how often customers will use it, and we can help you decide.

It's possible, but it depends on what you need. If you're looking for real app features, we can do that. Sometimes a Progressive Web App (PWA) or a simple wrapper around your existing website can be enough.

If you need something more complex, we can build a native or cross-platform app. We usually connect the new app to your existing backend — same authentication, data model, analytics and so on.

Things to consider: authentication, payments, offline syncing, performance, and permissions. If you've got a web product and some goals, send it our way and we'll advise what will work best.

Yes, we can turn your design into an app. We'll need you to share your design with all the details: flows, screen states, APIs, copy, and your plan for analytics.

Many designs don't include empty states, error states, permission states, and edge cases — all important for development. Share your Figma link and we can tell you if it's ready to move forward.

We build for a variety of platforms — both native and cross-platform. We deliver for iOS and Android, and if needed we also handle backend and admin panels.

Native is usually best when you need maximum performance, complex UX, or heavy use of device APIs. Cross-platform is better when speed and code reuse matter and the app follows standard UI patterns.

Tell us about your users and we can propose the optimal stack for your project.

Yes. Our service includes bug fixing, OS updates, monitoring, small improvements, and release management. We charge a monthly fee, typically £5,000–£20,000 depending on how quickly you need us to respond.

For existing apps we need an audit first to avoid unknown risks. The audit usually takes 1–2 weeks and costs £5,000–£15,000. Tell us how many users you have and your risk appetite, and we can suggest a support plan.

Yes, if a correct handover and takeover audit is performed and there are no hidden risks.

Takeover usually includes access handover, release auditing, code quality scanning, dependencies review and a stabilisation plan. A standard takeover audit takes 5–10 days and costs between £5K and £15K.

Once you tell us what access you have, we can present the full takeover plan.

Sometimes that's the best option, especially when the problems are deep and patching doesn't make sense.

You might need a rebuild if the architecture is flawed, there are no tests, things keep breaking, scaling is hard, or there's serious security debt. You might get away with refactoring specific modules if the core is solid but some parts are in bad shape.

We usually start with a technology audit (5–10 days, £5,000–£15,000). After that we can advise whether to rebuild or refactor.

Our main office is in London, and our engineering team is spread across Europe. We've worked with companies in London, the UK and internationally.

We're flexible: we can work remotely or on-site. We use weekly meetings, collaborative tools and open communication so everyone stays on the same page.

The best type depends on the single core flow that drives revenue or reduces cost. Common types include customer-facing apps, internal operations apps, marketplaces and companion apps.

Tell us your top user action and we can map the best app type and MVP scope.

Yes, but we start with a technical audit first. We check architecture, test coverage, release pipeline, crash data, performance and dependencies. This helps us understand the codebase and plan features without introducing risk.

Share repo access and we will propose a feature plan with risks and timelines.

We stabilise first, then scale. Stabilisation includes monitoring, crash triage, hotfix process, automated tests and performance profiling. For scalability we look at backend bottlenecks, caching, database tuning, queueing and rate limiting.

Share your crash rate and usage patterns and we will propose a stabilisation sprint.

Yes. Our security audits cover authentication, data storage, API security, dependency risks, logging and monitoring. We deliver a prioritised remediation plan so your team or ours can fix the most critical issues first.

Tell us your platform and compliance needs and we will propose the audit scope.

We sell outcomes and reliability, not just code delivery. We start with discovery, deliver in milestones, enforce QA discipline, provide clean handovers and offer ongoing support.

Every project is led by senior developers — not account managers or juniors. You get direct access to the people building your product.

Monday–Sunday 06:00–23:00. We also have a 24/7 hotline for emergencies.

iOS and Android app development services

We take the same hands-on approach to every project, whether it's building from scratch or updating an old system.

Our experienced team leads the way, focusing on getting things done and delivering results that work in the real world.

01
Build

Mobile

Native when performance matters, cross-platform when speed does

React NativeFlutterSwiftKotliniOSAndroid

Backend & APIs

Scalable architecture that grows with your user base

Node.jsPythonPostgreSQLGraphQLREST APIsSupabase

Cloud & DevOps

Infrastructure that scales without surprises

AWSGoogle CloudDockerKubernetesCI/CDTerraform

AI & Data

Practical AI that improves KPIs, not just demos

OpenAILangChainTensorFlowPython MLVector DBsRAG

Quality & Security

Confidence in every release

JestCypressPlaywrightOWASPMonitoringAnalytics
02
Add capability

AI integrations

Take your app to the next level with custom AI features and integrations.

AI

IoT and Wearables

We can help you seamlessly integrate with wearebles and other IoT devices.

IoTWeareables

Spatial features

We have plenty of experience integrating AR and VR features.

ARVR
03
Fix & grow

Code review

Do you have an app and you are not sure if it will stand the test of time from technical point of view? We can help you audit the code and decide the course of action.

Debugging

We can help your mobile app to get in shape and make it ready for scaling, so you do not end up in endless debugging cycles.

Support

We are here 24/7, so you have peace of mind. If you need continuous support for your app, we are here and ready to pick up the phone even at 3 am on Saturday.

Are we the right app development partner for you?

We work best with clients who want a long-term mobile app development company.

Let's work together if…
You want something that works, not a demo
You want a partner who pushes back when needed
You care about what happens after launch
You're available to make decisions
You value quality over speed-at-all-costs
Let's not work together if…
You're optimizing for cheapest price
You want to buy hours, not outcomes
You need someone to just execute specs without questions
You're not available for feedback loops